Since reels are considered direct competition for TikTok, it’s worth discussing how the two are similar, and how they’re different.īoth Instagram Reels and TikTok provide users with the space to flex their creative muscles by creating and sharing short videos. Viewers can see reels from accounts they don’t follow on the reels tab on the app’s homepage, which is a great way for new users to discover your brand. There’s also a separate tab for reels on your Instagram profile where your followers can view and engage with previous reels you posted. You can view trending Reels on Instagram through the Reels icon at the bottom of the Instagram app’s homepage. Reels have the advantage of not disappearing after 24 hours like Instagram stories. Instagram reels are short vertical videos that can be up to 60 seconds long. While research shows that in 2021, Nike got 4,6 million views per reel.Ī post shared by Louis Vuitton What are Instagram reels? For example, Louis Vuitton gets an average of 7 Million views on each reel. If you’re managing an Instagram account, your brand’s reels can get 22% more engagement than other videos on Instagram. Since then, brands have used it to engage and entertain their followers. Instagram launched the reels feature in August 2020. The platform helps businesses grow by sharing engaging content with their customers and expanding their reach. Instagram has over 1 billion monthly active users. How to make money from reels with Instagram Reels Play Bonus .Ensure your reels are entertaining and concise. Avoid reel videos with watermarks from other apps like TikTok. Tips for creating viral Instagram reels (with examples).How does the Instagram reels algorithm work?.

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